MARCOMM

Is your brand sizzling enough to form heads turn? Nothing else is good enough. We assist you with brand strategy, architecture, naming and style to (re) engineer a brand identity and knowledge that inspires, engages and enables your business…. to scale the next level.

Brand Creation: Be it value-creation, positioning, naming, visual identity, language or tone of voice, parturition to brands is one among the explanations we do what we do : Yes, it’s our over-riding passion. And our work shows.

Brand Naming: What should your name be like? Descriptive, associative, free standing or abstract? Will it stand the test of your time , or end up to be a flash within the pan? And what about trade marking, registration process and URL management? Chill! Our experts extend across every fact of the brand naming process.

Brand Refresh / Rebranding: They’re different, of course. A refresh retains the prevailing name while a rebrand alters it altogether. Either way, we wish to kiss brands back to life, whet customers’ and stakeholders’ periodic appetite for change, and explore new landscapes of success.

Sub Branding / Co-branding: Does your brand have multiple sub-brands? We appreciate your predicament, because this will be dicey territory. Our experience with clients with similar challenges equips us with a well-honed understanding of the implications and problems with brand hierarchy, and, by extension, gives you a foothold with co-branded partner communications.

Creative Brand Strategy: What’s your brand if not a jumble of perception and experiences, at the top of the day? To un-jumble, you’d wish to endow it with a voice and tonality that’s in sync with its mind and soul. Through focused creative brand strategies that boost brand awareness optimally across communication channels, media and touch-points, we deploy an ingenious brand strategy and roadmap that’s good – for the purpose you have in mind.

Brand Architecture: If you want your brand to build a lasting reputation, you need to work your way up – from vision to values to promise to proposition. By helping to our clients, define and configure a healthy brand DNA, we help them build familiarity and recognition with the audiences that matter.

Brand Guidelines: Guidelines help in maintaining a uniform pitch and balance to your brand voice. The trick is to form sure that it toes the mandates without being restrictive, allowing designers and writers the space for creative interpretation. We capture this exclusive code by cobbling together mature guidelines across formats – from brand bibles to summary booklets – in print or digital.

Brand Activation: Whether it’s a launch or re-launch, whenever your brand rolls call at a replacement avatar, it needs high levels of cross-media engagement. That’s where our approach to makes a difference – breathing life into high-octane, truly integrated campaigns designed around a singular, insightful thought.

Brand Guardianship / Brand Management: Whether you are a Fortune 500 company looking to earn extra traction or a new born taking its first confident steps, we’ll be a guardian spirit to your brand steering it through the maze and confusion towards the assured land.