Integrated Marketing Communications
An integrated Advertising, Branding, Corporate & Marketing communications.
We are an integrated communications agency based out of Hyderabad, India, specializing during a 360 degree span of customized marcomm offerings. Our brew of strategy, creativity and concepts amplifies our clients’ ‘why me’ messaging powerfully by helping them craft a signature voice that’s audible above the market clutter, and engages audiences memorably, measurably and cost-intelligently.
We are Always Ready to Assist Our Clients
developing MARCOMM processes and procedures
STUFF WE DO
We take pride in delivering and servicing fully-integrated, proven digital marketing strategies and solutions. As your partner digital marketing agency, we are here to help you and support all your brands digital needs.
We believe advertising that’s fat-free, focused and adds slightly of ‘Whoa’ to what you’ve got to mention . By combining the facility of the large idea with the proper timing, opportunity and vehicle, we create memorable ads (across the B2B and B2C landscape) that strike home the point, and leave a lingering message.
When it involves the web , we’ve a fine tuned sense of what works and what doesn’t (after all, it’s where we spend tons of time). Be it rich media banners, MPU’s, skyscrapers, page takeovers or virals, we’ll rustle up a billboard campaign to make your product or initiative unmissable across markets and audiences(some you perhaps didn’t even know existed).
Be it shows, events, fairs or exhibitions, we employ the simplest innovative OOH media vehicles to captivate your audience and deliver impact powerfully.
Looking to catch your customers? We have just the bag of tricks. A mixture of ambient and guerilla techniques (non-traditional, low-cost or no-cost ways of promoting and publicizing) will have your message ‘pop up’ within the unlikeliest of places – be it staircases, lift-doors, car parking’s or desk stationery – making your audience smile out, delightfully.
Whatever your product, service or idea, the facility of a well-crafted idea splashed across the morning newspaper or evening journal remains incontestable, never mind the advances of the new (digital) media. And that’s precisely the quite campaign we assist you create.
Our unique media planning and buying dynamic – which we engineer through our partners – allows us to mull more creatively and often buy more competitively than bigger media houses. If you’d like smart planning – complemented by the delight of discounted rates and therefore the impact of desirable spaces – we’ve just the media contacts you would want to satisfy .
Is your brand sizzling enough to form heads turn? Nothing else is good enough. We assist you with brand strategy, architecture, naming and style to (re) engineer a brand identity and knowledge that inspires, engages and enables your business…. to scale the next level.
Brand Creation: Be it value-creation, positioning, naming, visual identity, language or tone of voice, parturition to brands is one among the explanations we do what we do : Yes, it’s our over-riding passion. And our work shows.
Brand Naming: What should your name be like? Descriptive, associative, free standing or abstract? Will it stand the test of your time , or end up to be a flash within the pan? And what about trade marking, registration process and URL management? Chill! Our experts extend across every fact of the brand naming process.
Brand Refresh / Rebranding: They’re different, of course. A refresh retains the prevailing name while a rebrand alters it altogether. Either way, we wish to kiss brands back to life, whet customers’ and stakeholders’ periodic appetite for change, and explore new landscapes of success.
Sub Branding / Co-branding: Does your brand have multiple sub-brands? We appreciate your predicament, because this will be dicey territory. Our experience with clients with similar challenges equips us with a well-honed understanding of the implications and problems with brand hierarchy, and, by extension, gives you a foothold with co-branded partner communications.
Creative Brand Strategy: What’s your brand if not a jumble of perception and experiences, at the top of the day? To un-jumble, you’d wish to endow it with a voice and tonality that’s in sync with its mind and soul. Through focused creative brand strategies that boost brand awareness optimally across communication channels, media and touch-points, we deploy an ingenious brand strategy and roadmap that’s good – for the purpose you have in mind.
Brand Architecture: If you want your brand to build a lasting reputation, you need to work your way up – from vision to values to promise to proposition. By helping to our clients, define and configure a healthy brand DNA, we help them build familiarity and recognition with the audiences that matter.
Brand Guidelines: Guidelines help in maintaining a uniform pitch and balance to your brand voice. The trick is to form sure that it toes the mandates without being restrictive, allowing designers and writers the space for creative interpretation. We capture this exclusive code by cobbling together mature guidelines across formats – from brand bibles to summary booklets – in print or digital.
Brand Activation: Whether it’s a launch or re-launch, whenever your brand rolls call at a replacement avatar, it needs high levels of cross-media engagement. That’s where our approach to makes a difference – breathing life into high-octane, truly integrated campaigns designed around a singular, insightful thought.
Brand Guardianship / Brand Management: Whether you are a Fortune 500 company looking to earn extra traction or a new born taking its first confident steps, we’ll be a guardian spirit to your brand steering it through the maze and confusion towards the assured land.
Corporate communications could also be about lecture your stakeholders and internal teams, but that doesn’t mean it can do with any less engagement. By intuitively blending the simplest of copy, art and ideation, we devise stout programs that put a fresh spin on communication which will rather be staid, and achieve your goals, smartly.
Employee – Hearts and Minds
Be it experiencing the brand, boosting morale or breaking news of the newest programs and launches, we confirm you tell a story that reflects your brand personality accurately, and grips your audience at multiple levels.
Employee – Internal Communications
Change management. Gender issues. Environmental care. The trick that ensuring these messages make a mark, is to think out of the box (and, every once in a while, throwing caution to the wind is a good idea!). We not only do this , but usually find yourself having many fun doing so.
We help brands to implement digital marketing strategies that are geared to optimize, generate results driven. Our digital strategies help brands, expand their current reach and target new audiences. We also help to develop brand stories that help connect with their customers and encourage advocacy.
Search Engine Optimization(SEO)
Amel is the best SEO agency in India — and we have the track record to prove it. No matter what marketing goals you have for your company, Amel can help increase your bottom line with an SEO campaign that is specifically designed for your unique business. Start generating more qualified search traffic to your website today with our search engine optimization services.
A custom SEO campaign with Quanint targets on-page and off-page SEO, which includes things like keyword research, optmization and content implementation, to help your most valuable audience find you online.
We’ll analyze the results of your business’s SEO strategy on weekly basis to ensure that your campaign is performing at its best.
Pay Per Click(PPC)
Amel is a leading PPC agency that focuses on your success as a whole. Whether you want to increase conversions, drive traffic to your website, brand awareness, our PPC management services can help you reach your goals. With hundreds of campaigns managed and a client retention rate of 91%, Amel Consulting is the choice for PPC services.
PPC, or pay-per-click advertising, is one of the best ways to target your qualified audience. It allows you to reach them where they’re already looking for, and gain a leg up against competitors.
Amel can deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our PPC management services.
This is the age of social. And we help you make the most of it. Be it Facebook, Twitter, Youtube or Google Plus, we custom craft content, tickle online PR networks and influence the ‘influencers’ to breathe life to social campaigns that help you go virals, winfans and stretch the buck.
EMAIL WORKFLOWS & AUTOMATION
Email remains an effective method for nurturing leads. Drip emails are the way to build long-term relationship with your customers. workflow is a step by step process of triggering emails based on interaction of previous email like contact based, time based, account based etc and some of the examples are Welcome Email, Topic Workflow (Offer Download), Free Trial Sign-up, Lead Nurturing Workflow, Re-engagement, Abandoned Cart, Upsell Past Purchases etc., that help guide the customer through the journey from initial contact and purchase to retention and loyalty.
Marketers promoting an ecommerce business and companies with an online presence that have contact lists to manage, new customers to onboard, and leads to nurture through every stage of the customer’s journey typically design and use email workflows.